Local Irish Pub Boosts Brand Visibility and Sales
See how Moonello's omnichannel marketing strategy helped Trina O'Malley's Irish Pub in Allen Park, MI, increase brand visibility, engagements, and followers by focusing on a cohesive social media marketing and email marketing approach.
The Challenge:
The local business landscape is more competitive than ever, and a small pub in Southeast Michigan faced a familiar challenge: how to stand out from new rivals and fill seats on quiet weekday afternoons.
Trina O’Malley’s had a great product—homemade food, live music, and a lively atmosphere—but their digital marketing was minimal. They needed to move beyond a Facebook page and reach their audience everywhere they are spending time.
Moonello stepped in to build a unified omnichannel marketing strategy designed to do one thing: make Trina O'Malley’s impossible to ignore.
We crafted a plan that connected a new, vibrant website with authentic, high-quality content across social media and email. By focusing on a professional content-gathering approach, we moved past stock photos and showcased the real heart of the pub—its food, its people, and its events.
The goal wasn’t just to get website clicks; it was to build brand visibility that resonated and created an audience of loyal, paying customers.
THE SOLUTION
Boosting Brand Visibility, Engagement, and Results
Moonello’s omnichannel marketing approach for Trina O’Malley’s started with social media marketing, creating a steady flow of engaging posts that highlighted everything from their weekly trivia nights to their $10 lunch specials.
This was supported by a focused email marketing campaign that kept their audience informed about upcoming events and promotions, driving direct traffic and building a loyal community. By providing professional photography and video, we ensured every post and email felt authentic and compelling.
The results were immediate and impactful. In just two months, Trina O'Malley's engagements skyrocketed by 130%, with an engagement rate per impression increasing by an impressive 141%. Most telling, their follower count grew by a staggering 400%, proving that our efforts created real, lasting connections.
These metrics clearly demonstrate that brand visibility, not just website clicks, is the new standard of success. Our comprehensive digital marketing services help businesses build that crucial presence.
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