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Innovating Art Engagement with a Secure Web Application

Moonello proudly presents a trailblazing web application, designed to transform how art enthusiasts engage with cultural institutions. Our collaboration with a top design studio and integration with non-profit CRM systems enables smooth membership renewals, donation processes, and easy event access. It's more than technology; it's a new chapter in cultural and artistic involvement.

VMOCA Work Challenge Moonello

A Digital Experience Disconnect

The contemporary art museum found its online presence out of sync with its vibrant mission. A dated website lacked the dynamism to engage visitors and empower members. Key points of friction included limited e-commerce capability, clunky membership management, and the absence of online reservations – hindering both revenue and visitor experience. Additionally, the lack of CRM integration created data silos and missed opportunities for personalized interactions.

Moonello revitalized the museum's website, creating a seamless extension of its artistic vision. We integrated their chosen CRM to enable intuitive member account management, frictionless ticket purchases, donations, and reservations. The redesigned website now boasts rich content and sophisticated features, ensuring a digital experience that echoes the museum's real-world impact, driving both visitor engagement and streamlined operations.


Moonello is proud to unveil a pioneering web application that redefines the way art enthusiasts interact with cultural institutions. We embarked on a unique collaboration with a renowned design studio to bring this vision to life. Our expertise in backend technology development was crucial in integrating the app with a specialized non-profit CRM system. This integration has transformed the user experience, offering seamless membership renewals, effortless donation processes, and intuitive event discovery and ticket purchasing. This application is not just a technological feat; it's a gateway to enriching the cultural and artistic engagement of its users, connecting them more deeply with the world of contemporary art.

Seamless Membership ManagementIntegrated User ExperienceStrengthened Community Connection
Screenshot of the VMOCA website
Screenshot of the VMOCA events page

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