How a Manufacturing & Engineering Firm Gained a Competitive Advantage
Discover how a manufacturing engineering consultant leveraged an omnichannel marketing strategy to achieve a staggering 800% increase in brand visibility and adapt to the AI-driven landscape of modern marketing.
The Challenge:
The rise of generative AI means that your customers might not even need to click on a website to get the information they're looking for. The number of people searching for your business hasn't changed, but where they are looking has. The result is a sharp decline in traditional web traffic, leaving businesses to wonder if their marketing is even working.
This was the challenge faced by a leading manufacturing engineering consultant.
With a reputation built on decades of expertise, they recognized that their established word-of-mouth reputation wasn't enough to secure their future in a rapidly evolving digital ecosystem. They needed a strategic way to ensure their brand was present everywhere their ideal client was looking, from social media platforms to targeted ad campaigns. The solution was not more traffic—it was more visibility.
By partnering with us, they embarked on an omnichannel digital marketing campaign designed to put their expertise in front of the right audience, no matter where they were looking.
THE SOLUTION
Initially, the client dipped their toes into the digital world with what we call a "lite" social media presence. This included a few social media posts each week and regular LinkedIn articles to build a foundational digital footprint. The results were immediate and powerful, demonstrating the untapped potential of a strategic digital presence.
Within just six months, their LinkedIn impressions skyrocketed by 800%, while social media engagement saw an impressive 69% increase. These early wins proved that a deeper investment in their digital marketing services was the clear path forward.
This success became the springboard for a full-scale omnichannel campaign. The company’s comprehensive marketing strategy now includes a robust social media marketing plan, extensive PPC marketing to capture high-intent leads, and a series of targeted email marketing campaigns.
The new approach ensures their brand is not just seen, but heard, on every platform that matters. By abandoning the vanity metric of "clicks" and embracing the holistic power of brand visibility, our client is now positioned to thrive in an era where AI is the new gatekeeper of information.
Within 30 days, the campaign delivered the success metrics below!
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