AI-Proof Your Brand with an Omnichannel Marketing Strategy
The AI-Driven Disruption of Traditional SEO
The time to start optimizing for zero click searches is now. Users are getting answers directly from the search results page without ever clicking on a website.
This is causing a decline in organic traffic and making traditional SEO strategies obsolete. To stay visible, you need to shift your focus from chasing clicks to becoming an authoritative source for AI.
CHALLENGES IN THE AGE OF AI
Falling Website Traffic
AI Overviews are answering questions directly in search results, siphoning off traffic that used to come to your site. You're left wondering why your hard-earned SEO efforts are no longer paying off.
Unreliable Metrics
Traditional metrics like "website clicks" and "organic traffic" are becoming obsolete. You need a new way to measure ROI, but the tools and knowledge to do so are hard to find.
Fragmented Digital Presence
You're trying to keep up with SEO, social media, and content marketing, but each platform feels like a separate island. Your message is inconsistent, and your brand isn't being found where your customers are actually looking.
Content Anonymity
Your content is well-researched, but it's not being cited or surfaced by AI language models. It's lost in a sea of information, making your brand invisible in the new age of AI-powered search.
THE AI SEO OPPORTUNITY
The AI SEO Opportunity
The AI revolution is creating a massive opportunity. We’ll help you navigate this shift from old-school SEO to a dynamic, forward-thinking strategy for total brand visibility.
First, we’ll help you understand how tools like Google's Gemini and ChatGPT are changing user behavior and why your brand must adapt.
Then, we'll develop a holistic omnichannel marketing strategy that ensures your brand visibility across all channels - optimizing for visibility, GEO (generative engine optimization), and LLMO (large language model optimization).
Finally, we'll create content that is not only compelling for your customers but also highly discoverable, credible, and citable by AI systems.
DRIVING ACTIONABLE RESULTS
Driving Actionable Results
Visibility is a strategic asset. Our approach is built to deliver real, measurable results that prove your ROI and position your business for sustained growth.
We’ll shift your focus to the new metrics for measuring success in the AI era, helping you track brand visibility and share of voice instead of just traffic.
We’ll also solidify your local SEO as the foundation of omnichannel visibility, ensuring your business is found by customers right in your community.
Finally, we’ll guide your team through the tactical shift to omnichannel marketing, taking your existing assets—from video and email to social media and paid ads—and turning them into a cohesive strategy that works together to expand your visibility everywhere.
OUR OMNICHANNEL MARKETING PROCESS
Step 1: Strategic Alignment & Target Audience Focus
Start with booking your free consultation. Then, we'll perform deep research into your practice, your local market, and your ideal patients. We’ll align on your goals, identify your unique brand strengths, and perform a deep-dive audit of your current online presence to build a customized digital marketing strategy focused on patient acquisition.
Step 2: Content Ideation & Creation
Next, we craft a content plan designed for both your patients and for AI. We’ll create authoritative, valuable content that answers common patient questions, while also being structured for easy citation by AI overviews. This could include blog posts, videos, social media content, and more.
Step 3: Execution & Promotion
Once your content is ready, we work to get it in front of your ideal patients. Our team handles the execution of your email marketing for dentists campaigns, manages your social media profiles, and optimizes your listings for local SEO for dentists. We’ll ensure your practice is consistently visible across all key channels.
Step 4: Measurement & Refinement
The work isn't over after launch. We’ll continuously track your brand’s visibility and share of voice. Using this data, we’ll refine your strategy, adapt to changes in the search landscape, and ensure your marketing efforts are always delivering a positive return on your investment.