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Explore cutting-edge strategies and consulting wisdom in digital marketing. Gain insights into aligning digital campaigns with business objectives for optimal impact.

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Creating Content for Humans and Signals for AI

September 26 2025

If you’re reading this, you’ve probably noticed your website clicks going down. You might be thinking that your audience isn't searching for your business anymore, but the truth is, they're just not looking exclusively on page one of Google anymore.

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Building Effective User Personas for Brand Strategy

November 11 2021

Before jumping into developing a site or a new app, consider taking a step backward and evaluating who will truly be using your platform. It's important to understand the audience you're aiming to solve a problem for. Creating user persona types can help you discover the best means of executing your strategies and final UX (User Experience).

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